Technical SEO has come a long way in the past few years, and its role in search engine optimization has grown from being an after thought to being extremely critical to companies’ survival.
The rapidly-changing world of SEO can be overwhelming to newcomers, which makes it all the more important to learn about all of the best practices if you want to excel as a technical SEO expert and stay ahead of the curve.
Here are 10 tips that will help you do just that and thrive as a technical SEO expert!
1) Learn About Technical SEO
To thrive in your career as a technical SEO expert, you must master both white-hat and black-hat practices.
On one hand, you must know how search engines work so that you can write high-quality content and code well. On another hand, it’s equally important that you know how spammy or manipulative tactics can hurt your clients in the long run.
If you are serious about becoming an SEO expert, commit yourself to learn these things! You don’t need to be an expert right away (that will take years of work!), but at least be familiar with common SEO tactics.
2) Build Solid Relationships
Building relationships with colleagues and customers is an important part of success in any industry. Sometimes, working with people can be difficult—and dealing with unhappy clients or business partners can take its toll.
As a technical SEO expert, you might spend most of your time on the computer, but you’ll need strong relationships to become successful.
Your ability to bond and work well with others will greatly determine how far you go in your career; getting along well with people isn’t just about networking—it has real impacts on your bottom line.
To thrive as a technical SEO expert, make sure that both personal and professional relationships are top priorities!
3) Stay Current with SEO News
New developments can have an immense impact on how we conduct our business. For example, Google just introduced their Mobile-First Indexing and well-informed SEO experts will be aware of how these changes might affect their search strategy.
It’s not enough to know your technical SEO best practices anymore—you also need to stay informed about current industry developments and advances in technology.
Don’t worry if you’re not at that level yet, though; it takes time and dedication to become a leader in your field.
If you want to work toward becoming an industry leader, start by following key news feeds like MozCast or Search Engine Land or keeping up with your favorite blogs on social media.
4) Don’t Be Afraid to Ask for Help
No one knows everything about everything. Even technical SEOs have trouble keeping up with every new development.
There are plenty of technical experts and websites that can help you when you’re stumped by something.
But, it’s important to know that some questions simply can’t be answered by anyone other than Google engineers (and then only rarely).
So, don’t be afraid to ask for help—just be willing to listen when someone tells you there isn’t an answer and that you need more information.
If nothing else, reaching out will usually get you pointed in a good direction, or at least confirm if your idea is possible or not.
5) Keep Up On Tools and Software
You must keep up with new tools and software coming out. It can be hard at times, but it’s worth your time and money.
Staying up on new trends in business will allow you to stay relevant and competitive within your industry.
Without having up-to-date information or knowledge of certain tools and techniques, you may find yourself being left behind by those who are currently using them.
Many software companies offer free trials to get started on their products for 30 days so that you can learn about how they work before buying them.
This is beneficial for figuring out what type of software will work best for your needs when implementing a specific tool that will benefit your workflow or business practices.
6) Research, Research, Research
As with any type of marketing, technical SEO requires careful research. Start by reading industry blogs and frequenting sub edits related to your field; it’s easy to get lost in an echo chamber on Twitter and Facebook, but following some popular people outside your network can expose you to different approaches and ideas that may be valuable.
When you have time, try using Google Trends or another keyword research tool (like Ahrefs) for insight into how search terms are trending over time.
Another tactic is working with others in your niche—reading their posts and listening in on their conversations online could provide you with great topics for content creation of your own.
It’s also worth joining relevant Slack channels or other social communities where like-minded folks are talking about SEO techniques.
7) Embrace Testing and Automation
Implementing SEO best practices across your digital properties will require a lot of testing and tweaking.
There’s no other way around it. If you want to thrive in your technical SEO position, consider building out an automation framework where possible so that you can focus on bigger-picture changes.
Some high-level tasks could be handled by automated scripts (such as monitoring keywords for ranking changes or checking for duplicate content across your sites), while others might be better suited for specialized tools (like tracking content changes over time).
In either case, investing in some level of automation can help you stay organized and agile when handling ongoing projects at scale.
8) Use Your Network of Connections
One of the favorite ways to learn about new trends and opportunities is by talking with others in our field.
There are several benefits of networking, from learning what your colleagues think about evolving strategies to finding out about job openings (this is especially helpful if you’re looking for a new gig).
You also like attending conferences because it’s an easy way to get exposed to new techniques and tools, plus it inspires you since you tend to meet people who are doing some cool things.
Last but not least, having connections that can recommend you or at least provide useful feedback on your projects can be invaluable—especially when it comes time for promotions.
9) Practice Consistency
Consistency is a key factor in fostering an audience. If you want your site to be successful, stick with it for at least two years.
Google ranks consistency and quality of information highly; blogs that are updated regularly tend to rank higher on Google than those that don’t.
Consistency can be tough—especially if you’re working multiple jobs or taking care of children—but it’s worth it in the long run!
10) Don’t Forget the Human Element
So you might be one of those technical SEO experts who focuses more on computer code and web analytics.
But that’s not all there is to life! The human element is still critical, and if your clients feel like they’re missing out on your sense of humor, friendliness, or other special characteristics, they may not respond well.
Think of it like dealing with people face-to-face: Would you rather deal with someone who grunts at you and doesn’t make eye contact? Or would you rather have an actual conversation?
No matter how skilled you are as a tech expert or programmer, remember that it’s still up to clients (or whoever else may use your work) to follow along with what you say and do online.
No matter what your niche is, success is about knowledge. The more you learn about search engine optimization, social media marketing, or whatever your field of interest, the better positioned you’ll be to claim market share and build your brand.