Digital Marketing is the most successful approach to reach your target audience, deliver targeted traffic to your website, generate quality leads, and ultimately close sales than any other method of marketing. It is critical to comprehend the following concepts in order to develop a digital marketing plan that will promote business growth:
- What amount of money should be allocated to digital marketing?
- Which strategies are most likely to yield the highest return on investment (ROI)?
- Which channels will be most effective in bringing in high-quality leads?
- What measures may be taken to improve the overall buying experience?
- What criteria should be used to determine true success?
No matter how little or large your company is, having a thorough grasp of what occurs when you implement your digital marketing plan is important to make smarter decisions that will result in great outcomes for your company. As a result, having the appropriate tools, procedures, and people in place will only serve to enhance your efforts in order to achieve your other business objectives.
These five effective digital marketing techniques can help you get sales right away:
1. Produce outstanding content for digital marketing purposes
The key to making content work for you in terms of increasing visibility, generating leads, and closing sales is to ensure that you’re providing exceptional value to your audience. This implies that the subjects you write about and the suggestions you provide are actionable and will be digested by your target audience when they are published.
One of the most common mistakes I see businesses make is to create content in the hopes that it would garner attention straight immediately, which rarely happens. It’s important to remember that your content strategy should be focused on both immediate and long-term objectives. What you’re actually doing is training for a marathon, not a sprint.
As you can see, there is a wide variety of content types to select.
When blogging, look for topics that are really being searched for, as well as hashtags that are being used by your target audience to narrow your focus. Consider contributing to such discussions by creating well-thought-out blog entries.
Infographics — Because visual material is easy to digest, infographics may be used to increase engagement on your website, increase time spent on site, and incorporate a CTA (call-to-action) to encourage visitors to learn more about what you have to offer.
Whatever you decide to do with your guides and eBooks, the fact that they are being used successfully as lead magnets is more significant than anything else. You may accomplish this without limiting access to the material since inserting call-to-actions (CTAs) throughout the content will still allow you to determine what generates engagement and what does not.
2. Make use of social media ads
Advertising on social media networks is a no-brainer in today’s environment. Consider the following scenario: you’re in charge of producing leads for a B2B SaaS product and need to figure out how to create sales-qualified prospects that will turn into opportunities. Which social media networks would you recommend considering?
Take, for example, these three social media platforms: LinkedIn, Facebook, and Twitter.
The ability to narrow down certain profiles, test different designs and messaging, and collect data will allow you to determine which ones are the most effective. In the same way that you would with any advertising campaign, make sure that your social advertisements are linked to their own landing pages and that the text on both the ad and the landing page is same. Take into consideration the following as well:
- Make use of your content assets to generate leads and queries for your business.
- Be sure that your messaging communicates a clear problem and a clear solution.
- Create a variety of creative materials to keep your audience from becoming bored with your ads.
Fine-tune and modify your way through the process. To put it another way, strive for development rather than perfection.
3. Establish a strong email marketing campaign
It is only reasonable that when you have acquired lead information from your website, you should build automated procedures to follow up with your leads. It is essential to plan out the buyer’s journey and match your email strategy with it in order to create successful processes.
Here are some important considerations to bear in mind when you create yours:
- Position your content in relation to the stages of your leads’ lifecycle.
- Create a system for lead scoring so that you can keep track of the factors that influence engagement and migration from one lifecycle stage to another.
- Segment and customize your content.
- Experiment with a variety of subject lines and text.
4. Organize webinars
Make your webinars more interesting by asking guest speakers to assist co-host and even doing interviews with satisfied customers who are currently utilizing your product or services. According to Xant, 73 percent of sales and marketing executives believe that webinars are one of the most effective methods of generating high-quality prospects. In fact, a single webinar has the potential to generate over 1,000 leads.
The following actions should be taken in order to ensure that your webinars are successful:
- Investigate and select the most appropriate topic. Similarly, to how you would choose blog themes, you should choose webinar topics based on searcher intent and target audience requirements, i.e., the problem you are trying to answer in your webinar.
- Plan up your webinar’s advertising plan in advance of the event. In contrast to your other advertisements, which are pushed to promote a guide or direct enquiry, webinars require at least 1-2 weeks of marketing before they can be considered successful.
- Create a series of promotional emails, as well as reminders, to go out to your customers.
- Advertise on social media and even in search engines.
- Break free from the confines of a PowerPoint or Google Slides-only presentation. Make your webinars as engaging as possible.
- Make sure the webinar is recorded and made accessible on demand, and then send out a series of follow-up emails and advertise to continue to build engagement, which will eventually lead to possibilities.
5. Encourage the use of growth hacking techniques
Growth hacking is a strategy that involves trying virtually everything you can along the full buyer experience in order to obtain insight on what causes a lead to become intrigued and ultimately develop into a sale. The wonderful thing about growth hacking is that it can be used to any and all of your digital marketing strategies.
Here are some concrete examples that you may put into practice:
- A/B testing headlines and call-to-actions for targeted landing pages that are connected in with advertisements and your homepage is a good idea.
- Segment and even personalize your emails to make them more relevant to the recipient.
- Use your blog articles to create different content clusters and test them to determine which one generates the highest quality leads that convert into genuine business possibilities.